CLTK Unveils Bold New Brand After 22 Years of Quiet Craftsmanship

After more than two decades of delivering expert joinery services across the North West and along the M62 corridor, CLTK has stepped into the spotlight with a striking new brand identity and website that reflects the scale, professionalism, and precision of its work.

Founded in the early 2000s by Lee Verdorn, CLTK started with modest roots — a few vans, a handful of tools, a modest team of joiners, and a small logo.

No marketing, no fanfare. Just a simple mission: deliver quality, keep your word, and build strong relationships. That approach has paid off. Over the years, CLTK has grown into a trusted partner for social housing developers, extra care schemes, and private house builders, working on projects with some of the most recognised names in the region.

Now, with a growing team and high-profile schemes across the North West, CLTK is ready to show the world what they’ve built.

“We’ve always let the work do the talking,” says Managing Director Lee Verdorn. “But as the company has grown, so has the need to tell our story properly. The rebrand is about showing people who we are now — and giving our team and clients something to be proud of.”

The rebrand, led by Ian Cheveau Marketing Consultancy, introduces a clean, modern logo that represents structure, construction, and craftsmanship — all core to CLTK’s ethos. The geometric icon symbolises strength, precision, and modularity, drawing inspiration from the engineered timber kits that marked the company’s early days. The logo then was basic but good enough, now it’s jumped a few levels.

The new colour palette has been out together with the values at the centre:

• Deep blue reflects trust, reliability, and the professionalism CLTK is known for on site.

• Bright cyan introduces a note of modernity and technical expertise, aligning with the company’s precision joinery services.

• White space and minimalism in the overall design reflect the clean execution CLTK brings to every job.

“This brand had to match the business – no fluff, no filler,” says Ian Cheveau. “We chose strong, honest colours and a clean, structured design that mirrors the type of work CLTK delivers. It's a brand that feels confident without shouting – just like the company itself.”

The new site marks a turning point for CLTK — a business that’s thrived for 22 years without a single marketing campaign. Now, with a platform to showcase projects, celebrate partnerships, and bring its values to life, CLTK is ready to share what clients have long known: this is a team that delivers, every time.

“We’re still the same company at heart,” says Lee. “But we’ve stepped it up — and it’s time to look the part.”