New Fleet Branding for CLTK

There are businesses that talk about investing in their brand. And there are businesses that actually do it.

CLTK Joinery has always been the latter. For 23 years, the Knowsley-based specialist joinery contractor has built its reputation the hard way - project by project, site by site, trade by trade. The work has always spoken for itself.

Now the brand is starting to speak just as loudly.

As part of a wider brand refresh delivered by Ian Cheveau Marketing, CLTK has unveiled newly wrapped vehicles including a Ford Ranger and Fiat Ducato, produced by Pinnacle Branding Group in Wigan. Bold geometric blue, clean typography, and a message that leaves no doubt about who's arrived on site and what they stand for.

Specialist Joinery. Delivered by Experts.

It is a statement that the business has earned the right to make. FIRAS accredited. ISO 9001 certified. Over 400 projects completed. A directly employed workforce of 40-plus joiners. A 100% project delivery rate across 23 years of operation.

The vehicles are the most visible expression of a refresh that has been building across the business - new website, new capability document, sharper positioning, and a growing presence on LinkedIn that is starting to reflect the genuine strength of what CLTK delivers.

For Managing Director Lee Verdorn, the fleet refresh is about more than aesthetics.

"When our vans pull up on site, I want people to know straight away that a professional, capable team has arrived. That's what this is about - making sure the image matches the reality.

"We've always done the work to the highest standard. We've always had the accreditations, the directly employed joiners, the capability to deliver complete joinery packages from first fix to final finish. But we weren't always showing that to the world in the way we should have been.

"The brand refresh changes that. The new vehicles, the website, the content - it all adds up to a business that looks like what it actually is. And what it actually is, is one of the best specialist joinery contractors in the North West.

"We're proud of where we've come from. We're even more excited about where we're going. And now when we show up on site, that confidence shows before we've even opened the van doors."

The fleet refresh is the latest step in a programme of brand and marketing investment that will continue throughout 2026, with further announcements to follow.

A big thank you to Pinnacle Branding Group for delivering an outstanding result on the wraps.

📩 office@cltkjoinery.co.uk 📞 0151 546 9001 🌐 cltkjoinery.com